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Either Way We All Win

I am emphatic about improving energy efficiency in new homes and existing homes. For me personally the driving force is simple.

  • Less energy usage equals less energy demand.
  • Less demand equals less power generated.
  • Less power generated means less global warming & less mountaintop coal removal.

But, here’s the problem: I often have clients who put as much stock in global warming as I do reality TV. I used to get upset and blow up like a bullfrog. Don’t get me wrong - I still feel like I am on the right side of the argument - however I have come to a realization. There’s more than one way to achieve a goal. We show them an Energy Star/Green Certified Home saves them money every month by lower utilities, less maintenance, and increased durability. So instead of saving the planet because it’s the right thing to do, some clients do it because it saves them money. Even in energy retrofits we do for existing homes improvements such as better windows, increased insulation, cooler attics, climate controlled crawlspaces, HVAC equipment, and superior workmanship make a huge difference in bills and quality of indoor air quality.

The same principle applies to the large corporations of the world. If we want cap and trade accepted the it should be profitable. If we want to stop using chemicals that poison our earth and water, make ones that are less expensive. If we want China and India do what’s right to ensure global energy, food, and water supply, let’s show them how to do it cheaper than the way they are doing it now.

At the moment, we don’t have all the “better and cheaper” answers. Let’s keep working hard to find them and make it profitable for everyone to what’s right.

Chad Ray aka “That Green Builder Guy”
Olde Heritage Builders and Energy Savers of NC

One Response to “Either Way We All Win”

  1. Well… that’s interessting but to be honest i have a hard time determining it… I’m wondering what others have to say….

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